Project · Vehicle & Fleet Branding
Stanley Black & Decker.
Seventeen vehicles. Multiple platforms. One consistent, high-quality fleet presentation.
Client
Stanley Black & Decker
Service
Vehicle & Fleet Branding
Vehicles
17 completed
Delivery
BrandNation Group
Project overview
Consistency across every vehicle.
BrandNation Group was engaged to deliver a multi-vehicle branding project for Stanley Black & Decker across a combination of utility vehicles and commercial vans.
Two vehicle platforms and different branding applications demanded careful coordination of production, vehicle availability and installation. Every detail had to reproduce the Stanley Black & Decker identity consistently across the entire fleet.
0
Vehicles
One coordinated program
0
Utility Vehicles
Precision-cut graphics
0
Commercial Vans
Consistent fleet identity
0
Full Wraps
Gloss black colour change
Scope of works
Two applications. One fleet standard.
The right material and installation method was selected for each vehicle while preserving one unified brand presentation.
- Eight black utility vehicles with precision-cut and printed branded graphics
- Nine commercial vans branded to Stanley Black & Decker specifications
- Six complete van colour transformations in Avery Dennison Supreme Wrapping Film — Gloss Black
- Artwork, production, vehicle scheduling and installation coordination
- Final quality control across different vehicle types and branding applications
The challenge
A uniform finish across different base colours.
Creating a consistent fleet appearance meant resolving the differences between vehicle types and factory paint colours before the final graphics were applied.
Six vans were fully wrapped in Avery Dennison Supreme Wrapping Film — Gloss Black, creating a premium, uniform foundation without permanently changing the factory finish.
Premium film system
Avery Dennison Supreme Wrapping Film selected for the colour transformation.
Controlled consistency
A uniform gloss-black base kept the final graphics visually consistent.
BNG solution
Managed from artwork to final inspection.
Artwork
Vehicle-specific artwork was prepared and checked against Stanley Black & Decker brand requirements.
Production
Printed and precision-cut graphics were produced for two vehicle platforms and multiple application types.
Installation
Vehicle availability and installation were coordinated to keep the 17-vehicle program moving efficiently.
Quality Control
Position, colour and presentation were checked across every utility and van before final handover.
Project outcome
Professional mobile brand presence, delivered at fleet scale.
The completed program demonstrates BrandNation Group’s ability to coordinate multiple vehicle types and varying levels of branding—from precision graphics through to complete colour-change wraps—under one accountable project.
17 vehicles. Multiple platforms. One consistent brand presentation.
Explore fleet graphics